Ron Santa Teresa
Brand Strategy + Print Design
Ron Santa Teresa is one of the first Rum producers in the Caribbean, with a history dating back to over 200 years. The family-owned Santa Teresa Estate was founded in 1796.
The challenge was to create promotional marketing material to introduce their brand in the New York City market, in addition to the offerings of a series of corporate tasting events. Mini business cards that featured a free rum tasting offer were very successful and resulted in increased traffic to the events.