Branding, social + Web Design
Emirates Harmony was a thematic music experience created to unite the world in song. Users could travel the world by watching videos of musicians playing music from different cultures - mixing and matching to create their own tracks. The user could add their voice or beat to the track using their microphones and webcams, and share the video on social media, as well as in the gallery.
The campaign was part of the airline's 'Hello Tomorrow' platform, which centered on the message that “united people are stronger”. To tie the message we created a series of banners featuring branded videos linking them to the global brand platform and direction.